Privacy Policy

At Chicken Road, we are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit and use our website chickenroadlegit.co.uk, operated by Chicken Road in the United Kingdom. We take your privacy seriously and comply with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

Introduction

Chicken Road recognises that privacy is a fundamental right and a critical aspect of trust between us and our users. As an online gambling and casino platform, we collect and process various types of personal and gaming data to provide you with a secure, fair, and enjoyable gaming experience. We are dedicated to maintaining the confidentiality, integrity, and availability of your information and ensuring that your data is processed lawfully, transparently, and for legitimate purposes. This Privacy Policy outlines the types of data we collect, how we use it, your rights under applicable laws, and the measures we take to protect your privacy.

Data Controller Information

Chicken Road is the data controller responsible for the processing of your personal data collected through chickenroadlegit.co.uk. As the data controller, we determine the purposes and means of processing your data and ensure compliance with UK data protection laws. For any questions, concerns, or requests related to your privacy or this Privacy Policy, you may contact our dedicated Data Protection Officer or privacy team via the contact details provided on our website. We are committed to responding promptly and transparently to all privacy enquiries.

Types of Data We Collect

We collect various categories of data to operate our gambling platform effectively and comply with legal obligations:

  • Personal Data: This includes identifiable information such as your full name, email address, telephone number, residential address, date of birth, and government-issued identification documents. This data is essential for account registration, identity verification, and age confirmation to comply with UK gambling regulations.
  • Technical Data: We collect information automatically when you use our website, including your IP address, device type, browser type and version, operating system, screen resolution, and other device identifiers. We also use cookies and similar tracking technologies to enhance your user experience and analyse site usage.
  • Gaming Data: This encompasses your gameplay history, betting patterns, transaction records, account balance, winnings, losses, and any self-exclusion or responsible gambling settings you have activated. This data helps us monitor for fraudulent activity, ensure fair play, and promote responsible gambling in line with UK Gambling Commission requirements.

How We Collect Data

We collect your data through multiple channels to provide our services efficiently:

  • Registration Forms: When you create an account, you provide personal details directly via our secure registration forms.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect technical data about your browsing behaviour and preferences.
  • Analytics Tools: Third-party analytics services help us understand how users interact with our website, enabling us to improve functionality and user experience.
  • Gameplay Tracking: Our platform records your gaming activity in real time to ensure compliance with regulatory requirements and to detect any suspicious behaviour.
  • Third-Party Sources: We may receive information from third parties such as identity verification services, payment processors, and marketing partners to validate your identity, process transactions, or provide tailored offers.

Purposes and Legal Basis for Processing

We process your personal data for the following purposes, relying on appropriate legal grounds under UK data protection laws:

  • Provision of Services: To create and manage your account, facilitate deposits and withdrawals, enable gameplay, and deliver customer support. The legal basis is the performance of a contract between you and Chicken Road.
  • Legal Compliance: To comply with UK gambling regulations, anti-money laundering (AML) laws, age verification requirements, and tax obligations, including those set by HM Revenue & Customs (HMRC). The legal basis is compliance with a legal obligation.
  • Marketing and Promotions: To send you marketing communications, special offers, and newsletters, subject to your consent where required. The legal basis is your consent or our legitimate interests, balanced against your rights.
  • Security and Fraud Prevention: To monitor and prevent fraudulent activities, unauthorised access, and to maintain the integrity of our platform. The legal basis is our legitimate interests in protecting our business and users.
  • Improvement of Services: To analyse usage patterns and improve our website, games, and customer experience. The legal basis is our legitimate interests.

How We Use Your Data

Your data is used in the following ways to deliver and enhance our gambling services:

  • Account Management: We use your personal information to verify your identity, manage your account settings, and communicate important information regarding your account status.
  • Game Provision: Your gaming data allows us to offer personalised game recommendations, track your progress, and ensure fair play and compliance with responsible gambling policies.
  • Customer Support: We use your contact details and account information to respond to enquiries, resolve disputes, and provide assistance efficiently.
  • Marketing Communications: Subject to your preferences and applicable laws, we may send you promotional materials, bonuses, and updates about new games or features.
  • Regulatory Reporting: We disclose necessary data to regulatory bodies such as the UK Gambling Commission, HMRC, and law enforcement agencies as required by law to maintain transparency and legal compliance.

Data Sharing and Third Parties

We may share your personal data with trusted third parties under strict confidentiality agreements and only for legitimate purposes:

  • Payment Processors: To facilitate deposits, withdrawals, and payment verification, we share relevant data with authorised payment service providers.
  • Regulators and Authorities: We disclose data to the UK Gambling Commission, HMRC, and law enforcement agencies as mandated by UK law.
  • Marketing Partners: With your consent, we may share data with third-party marketing agencies to deliver targeted promotions.
  • Service Providers: We engage third-party vendors for website hosting, IT services, identity verification, fraud detection, and customer support. These providers process data solely on our instructions and are bound by confidentiality obligations.

We do not sell or rent your personal data to any third parties.

International Data Transfers

Given the global nature of our services, your data may be transferred and processed outside the United Kingdom. When we transfer your personal data internationally, we ensure appropriate safeguards are in place to protect your rights, including:

  • Using International Data Transfer Agreements (IDTAs) or standard contractual clauses approved by the UK Information Commissioner’s Office (ICO)
  • Ensuring recipients adhere to recognised data protection standards
  • Implementing additional security measures to maintain data confidentiality and integrity

We remain committed to protecting your data regardless of where it is processed.

Data Retention Periods

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations:

  • Account and Transaction Data: Retained for a minimum of five years after account closure to comply with UK anti-money laundering and tax regulations.
  • Marketing Data: Retained until you withdraw consent or opt out of marketing communications.
  • Technical and Usage Data: Retained for up to two years to analyse trends and improve services.
  • Compliance and Security Data: Retained as long as necessary to investigate and resolve disputes, fraud, or security incidents.

After the retention period expires, your data is securely deleted or anonymised.

Your Rights Under UK GDPR

If you are located in the United Kingdom or European Economic Area, you have the following rights regarding your personal data under the UK GDPR:

  • Right of Access: You can request confirmation of whether we process your data and obtain a copy of your personal data.
  • Right to Rectification: You may request correction of inaccurate or incomplete data.
  • Right to Erasure: You can request deletion of your data where there is no overriding legal obligation to retain it.
  • Right to Data Portability: You have the right to receive your data in a structured, commonly used format and transmit it to another controller.
  • Right to Restrict Processing: You may request the limitation of processing under certain circumstances.
  • Right to Object: You can object to processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details provided on our website. We will respond to your request within the statutory timeframes.

Cookies and Tracking

Chicken Road uses cookies and similar tracking technologies to enhance your browsing experience and analyse site performance:

  • Essential Cookies: Necessary for the operation of the website, such as session management and security.
  • Performance Cookies: Collect anonymous data on site usage to help us improve functionality.
  • Functional Cookies: Remember your preferences and settings to personalise your experience.
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements and measure their effectiveness.

You can manage your cookie preferences through your browser settings or via the cookie consent banner on our site. Please note that disabling certain cookies may affect the functionality of our services.

Data Security Measures

We implement robust technical and organisational measures to safeguard your personal data against unauthorised access, alteration, disclosure, or destruction:

  • Encryption: All sensitive data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols.
  • Access Controls: Strict access policies ensure only authorised personnel can access your data on a need-to-know basis.
  • Regular Audits: We conduct periodic security assessments and vulnerability scans to identify and mitigate risks.
  • Data Minimisation: We limit data collection to what is necessary and anonymise data where possible.
  • Incident Response: We maintain procedures to detect, respond to, and notify you of any data breaches in accordance with UK legal requirements.

Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or technological advancements. When we make significant changes, we will notify you by posting the updated policy on our website and, where appropriate, by sending you a direct communication. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your data.

Contact and Complaints

If you have any questions, concerns, or complaints regarding this Privacy Policy or our data processing practices, please contact our privacy team using the contact information provided on our website. We are committed to addressing your concerns promptly and transparently.

Should you remain unsatisfied after contacting us, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). We encourage you to contact us first so we can attempt to resolve your issue amicably. Your privacy and trust are of utmost importance to us, and we strive to uphold the highest standards of data protection.

Contact Information

Company: Chicken Road
Website: chickenroadlegit.co.uk
Email: [email protected]